Traffic is vanity, leads are vanity, but sales are sanity. Lead generation is the bridge between getting visitors to your site and turning them into paying customers.
The Power of Lead Magnets
Give value to get value. Offer a free discount code, a consultation, or an ebook in exchange for a visitor's email address or phone number. This is called a Lead Magnet.
Landing Pages that Convert
Don't send ad traffic to your home page. Send them to a specific landing page designed for one purpose: conversion. Remove distractions and focus on the offer.
Retargeting Ads
Most people won't buy on their first visit. Retargeting ads follow them around the web, reminding them of your offer and bringing them back to complete the purchase.